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Jeremy E. Anderson
copywriter
Kool-Aid
Mission: Refresh
Kool-Aid Man exists for one purpose - refreshment by any means neccesary.


Print- 2 page spread
Website

A microsite that chronicles the origin of how Kool-Aid Man came to exist Would also detail his main functions and capabilities
Mission: Refresh
game ap
Lead Kool-Aid Man towards victory on his mission of refreshment in this 1st person perspective game ap


Point of Purchase
Product is arranged in stores to create an actual Kool-Aid Man bursting through the display

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