Kool-Aid Man exists for one purpose - refreshment by any means neccesary.
Print- 2 page spread
A microsite that chronicles the origin of how Kool-Aid Man came to exist Would also detail his main functions and capabilities
Lead Kool-Aid Man towards victory on his mission of refreshment in this 1st person perspective game ap
Point of Purchase
Product is arranged in stores to create an actual Kool-Aid Man bursting through the display